March 30, 2006

Google's WiFi Privacy Ploy

John McMullen:
What this means is that Google and Earthlink plan to use online files (known as cookies) and other data-collection techniques to profile users and deliver precise, personalized advertising as they surf the Internet. (Earthlink is working with the interactive ad company DoubleClick, which collects and analyzes enormous amounts of information online to engage in individual interactive ad targeting.)

Not everyone is enthused by the Google/Earthlink model. San Francisco was advised by a trio of privacy advocates to develop policies that would respect personal privacy. In letters to the city, the ACLU of Northern California, the Electronic Frontier Foundation and the Electronic Privacy Information Center (EPIC) urged the adoption of a "gold standard" for data privacy (pasted in below from http://epic.org/privacy/internet/sfws22106.html), insuring that its Wi-Fi system would "accommodate the individual's right to communicate anonymously and pseudonymously." The groups also suggested that the city require any Wi-Fi company to allow users to "opt in" to any data-collection scheme. [Full disclosure: I rent office space in Washington, DC, from EPIC].
Posted by James Zellmer at March 30, 2006 11:39 AM | Subscribe to this site via RSS:
Posted to Broadband | Electronic Rights