What percentage of all our conversations include talk about an organization, brand, product, or service?Via Ben McConnell Posted by James Zellmer at December 20, 2005 7:19 AM | Subscribe to this site via RSS:Based on my research with college students (18-29 years of age) the answer is about 17.5%, on average. This is a little higher than the 13.5% I found in an earlier study (see "March 2005" results in the chart and below for details).
