Coming to TV: Ads About You

hen you watch your favourite program in the not-too-distant future, your TV could be watching back.

Cable companies are preparing to install software on digital set-top boxes that will keep track of everything you watch. Coupling that information with your address, the software would estimate your age, gender, interests and income.

The result? Advertisers could send different commercials to different viewers.

Posted by James Zellmer at November 26, 2005 7:13 AM | Subscribe to this site via RSS:
Posted to Electronic Rights