Classic Product Line Extensions: Diet Coke & Tide

Bruce Mohl on the ongoing effort to trade on well known brand names:

Two huge consumer brands have been busy cloning themselves.

Procter & Gamble Co. rolled out a cold-water version of its blockbuster Tide laundry detergent earlier this month. Coca-Cola Co., meanwhile, unveiled plans to start selling a seventh version of Diet Coke, this time sweetened with Splenda instead of aspartame

Posted by James Zellmer at February 22, 2005 7:35 AM | Subscribe to this site via RSS:
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