What Makes a Good Opportunity?

Jay Ebbens:

So what makes a good opportunity? A colleague of mine at the University of St. Thomas, Dr. Alec Johnson, has come up with what I think is a simple yet effective framework for analyzing opportunities. It is based on what he terms the "Three M's": Me, Market, and Money. All three are related, and if any of them are missing, it's likely the concept is not worth developing.

Posted by James Zellmer at January 20, 2005 7:39 AM | Subscribe to this site via RSS:
Posted to Business