Creating and Managing Change - The Car Business

Queuing up at the local car wash recently, I was behind a guy in his 60's who had a nearly new Cadillac CTS. While waiting for our cars to make the short wash trip, I asked him how he liked the car (the CTS has received many favorable reviews, as has the new STS - including the STS-V).

He has owned Cadillacs for 25 years and this one (CTS) does not ride nearly as well as his previous cars (big sigh). The older Cadillacs were known for essentially riding like a sofa. Personally, I like the direction they've gone with Cadillac (performance, efficiency, improved handling and interesting transmissions), though I'm not a big fan of the designs.

Cadillac is attempting to resurrect its product line and change the public perception (see their Led Zeppelin advertisements), something that is very difficult in any business, particularily with strong competitors such as Acura, Audi, BMW, Lexus, Mercedes and Volvo, among others.

In a related note, famed car guy Bob Lutz, #2 at GM and a former exec with BMW, Ford and Chrysler is now evidently blogging here [RSS Feed]. Interesting reading, particularily the opportunity he now has to interact with buyers, sellers and everyone in the GM supply chain. I applaud the effort and hope the result is better, more attractive and economical cars from the firm that used to have 50% of the US market.

Background Fat Link: Bob Lutz

Posted by James Zellmer at January 8, 2005 12:05 AM | Subscribe to this site via RSS:
Posted to Business | Cars