August 23, 2004

Politics & Data Mining

John Gartner:

If such a scenario sounds far-fetched, it shouldn't. With the presidential election less than three months away, such tactics are gaining momentum, as organizations attempting to influence the election are betting the necessary votes are hidden within consumer databases.

Activist groups including MoveOn.org, along with the major political parties, are spending unprecedented amounts of money to find out where you shop before trying to sell you on their candidate

Posted by James Zellmer at August 23, 2004 9:27 PM | Subscribe to this site via RSS:
Posted to Politics