Amy Chozick reviews the controversial use of shrub roses (9 million sold last year), cross bred to require little maintenance
he new varieties are controversial, with some long-stem-rose purists saying that even planting them is cheating. Still, shrub roses are now the fastest-growing segment of the rose market, with the nine million plants sold last year accounting for 30% of all rose sales -- double the market share for shrub roses in 2002, according to the American Rose Society.Posted by James Zellmer at August 9, 2004 7:15 AM | Subscribe to this site via RSS:"These kinds of numbers are unheard of for roses," says Keith Zary, director of research at wholesale rose distributor Conrad-Pyle, which sold 1.8 million of its "Knock Out" red-rose shrubs in 2003, up from 135,000 in 2000, the year it introduced the variety. Historically, a popular rose wouldn't even hit the half-million mark, he says. At Jackson & Perkins, a nursery based in Medford, Ore., shrub-rose sales are up 6% this year, and the nursery's multicolored "Garden Ease Rose Blankets" -- $39.95 carpets of color that bloom into the fall -- are now one of the company's biggest sellers.
