Ford is running a Mustang blog (rather quietly at this point). Interesting angle on promoting their new sports coupe. I don't think they should run this off of the mother ship's domain (ford.com). Peter Delorenzo thinks that Ford has many, many product problems, including several new models due this fall:
But by any measure, the upcoming Ford 500, the Fusion and the Freestyle sport wagon are not only uninspiring to look at (in spite of being built on the outstanding Mazda6 platform architecture), but they're going to be indistinguishable from their competition. These new cars may be perfectly competent, but as we all know by now, being merely good enough just isn't good enough in this business anymore.Related, sort of, article by Thomas Content on Detroit's health care cost problems.
Ford continues to make great waves and have fun with their feel-good "heritage" cars, but their passenger cars appear to be falling behind before they even hit the starting gate.
Ford desperately needs a Grand Slam home run - a "standard" Ford that possesses all of the attitude, heritage and legacy of performance that its greatest passenger cars once had. And no, I'm not talking about some Yester-Tech Nostalgia Rod here, but a contemporary automobile that unapologetically says "Ford" in the very best possible way.
Ford executives continue to watch their car sales plummet (the July figures just in were dismal again), yet they dismiss and deflect any criticism by suggesting that when they get their new products "on-line" - everything will be all better again.
But at some point, it needs to sink in at Ford that consumers have actually gotten used to the fact that Ford has nothing to offer them - and that when Ford finally says, "Here you go, folks, check out our brand spanking new product lineup!" - a lot of people will just keep right on walking by.
Meanwhile, Wes Raynal reviews the new Corvette (C6).Posted by James Zellmer at August 9, 2004 1:13 AM | Subscribe to this site via RSS: