What is the economic future of literature? Chipotle Cups Will Now Feature Stories by Jonathan Safran Foer, Toni Morrison, and Other Authors

Kia Makarechi:

Jonathan Safran Foer was sitting at a Chipotle one day, when he realized that he had nothing to do while noshing on his burrito. He had neglected to bring a book or magazine, and he didn’t yet own a smartphone. “I really just wanted to die with frustration,” Foer told VF Daily.
 
 Suddenly, the Eating Animals author (and vegetarian) had an idea: What if there were something truly good to read on his Chipotle cup? Or the bag? A few years earlier, he had met Steve Ells, Chipotle’s C.E.O., so he decided to write the executive an e-mail. “I said, ‘I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn’t have that negative experience, they could have a positive experience if they had access to some kind of interesting text,’” Foer recalled. “And unlike McDonald’s, it’s not like they’re selling their surfaces to the highest bidder. They had nothing on their bags. So I said, ‘Wouldn’t it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to your customers as a service.’”
 
 Foer didn’t know what to expect, but Ells went all in. Starting Thursday, VF Daily can exclusively reveal, bags and cups in Chipotle’s stores will be adorned with original text by Foer, Malcolm Gladwell, Toni Morrison, George Saunders, and Vanity Fair contributing editor Michael Lewis. Foer says ,” Chipotle refrained from meddling in the editorial process for the duration of the initiative, which the burrito chain has branded Cultivating Thought. “I selected the writers, and insofar as there was any editing, I did it,” Foer said. “I tried to put together a somewhat eclectic group, in terms of styles. I wanted some that were essayistic, some fiction, some things that were funny, and somewhat thought provoking.”

How privacy became an American value

Ted Widmer:

“I BECOME A TRANSPARENT EYE-BALL,” Ralph Waldo Emerson wrote, in the most famous sentence of “Nature.” In an age of constant surveillance, that image has taken on a sinister new meaning. Transparent eyeballs regard us everywhere we go—from cameras perched above intersections, in building lobbies, and from our phones and laptops, which watch us as much as we watch them.
 
 For those who worry about this oppressively bright light on our activities, the Fourth Amendment offers some shade, with its clear language against “unreasonable searches and seizures,” and its promise that Americans have the right “to be secure in their persons, houses, papers and effects.” Lately, judges and attorneys have been scrutinizing those words, seeking to establish just how much privacy they grant us. On April 29, two cases reached the Supreme Court, asking whether the Fourth Amendment limits the right of the police to seize a cellphone from a suspect. As our lives become ever more visible to the transparent eyeballs of the future (including—yikes—drones disguised as birds and insects), the Fourth Amendment will stand at the center of the controversy.