What is a book in the age of the iPad? An interview with Craig Mod

Sam Byford:

Craig Mod is a writer and designer who splits his time between Japan and the US. Formerly of Flipboard, much of his writing is concerned with ebooks and digital publishing — the pitfalls the industry falls into, and how best to avoid them. His most recent essay, Subcompact Publishing, sparked a lot of online chatter last November over its vision for a minimal, service-oriented publishing future. I sat down with Mod in December during his latest stopover in Tokyo to talk about these ideas, Japan, and more.

Location targeting more than doubles performance of mobile ads

Chantal Tode:

Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.

The Location Powered Mobile Advertising Report found that all location-based strategies exceeded the industry average click-through rate of 0.4 percent, with geo-aware campaigns leading with a one percent click-through average. For the report, Verve reviewed over 2,500 mobile campaigns run across its location-based ad platform in 2012, with the findings reflecting the state of premium location-based mobile ads.