Craig Mod is a writer and designer who splits his time between Japan and the US. Formerly of Flipboard, much of his writing is concerned with ebooks and digital publishing — the pitfalls the industry falls into, and how best to avoid them. His most recent essay, Subcompact Publishing, sparked a lot of online chatter last November over its vision for a minimal, service-oriented publishing future. I sat down with Mod in December during his latest stopover in Tokyo to talk about these ideas, Japan, and more.
Daily Archives: February 6, 2013
Location targeting more than doubles performance of mobile ads
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
The Location Powered Mobile Advertising Report found that all location-based strategies exceeded the industry average click-through rate of 0.4 percent, with geo-aware campaigns leading with a one percent click-through average. For the report, Verve reviewed over 2,500 mobile campaigns run across its location-based ad platform in 2012, with the findings reflecting the state of premium location-based mobile ads.