Buy a GM Car, Get GM Stock

Edward Niedermeyer:

With GM’s resale values and stock price hovering at record lows, two Texas dealers have come up with one hell of a sales gimmick. Buy a GM vehicle at Frank Kent Motor Co. in Fort Worth, Texas by the end of the month and the owners will give you 50 shares in General Motors. The scheme is advertised as a celebration of GM’s 100th anniversary, but when asked by Automotive News [sub], Frank Kent Motors owners admit that the promotion was actually inspired by the depths to which GM stock had sunk. And while “50 shares of General Motors” sounds better than “$327? (based on GM’s $6.54/share price at the time of writing), the dealers see the stock as (get this) a hedge against depreciation.