The Search Party: Google Squares off with its Capitol Hill Critics

Ken Auletta:

In June, 2006, Sergey Brin, one of the co-founders of Google, went to Washington, D.C., hoping to create a little good will. Google was something of a Washington oddity then. Although it was a multibillion-dollar company, with enormous power, it had no political-action committee, and its Washington office had opened, in 2005, with a staff of one, in suburban Maryland. The visit, which was reported in the Washington Post, was hurried, and, in what was regarded by some as a snub, Brin failed to see some key people, including Senator Ted Stevens, of Alaska, who was then the chairman of the Commerce Committee and someone whose idea of the Internet appeared to belong to the analog era. (He once said that a staff member had sent him “an Internet.”) Brin told me recently, “Because it was the last minute, we didn’t schedule everything we wanted to.” It probably didn’t help that his outfit that day included a dark T-shirt, jeans, and silver mesh sneakers.
Brin did meet with Senators John McCain and Barack Obama, and they spoke about “network neutrality”—an effort that Google and other companies are making to insure that the telephone and cable companies that provide high-speed access to the Internet don’t favor one Web site over another. Around the time of Brin’s visit, an organization called Hands Off the Internet, financed in part by telecommunications companies, ran full-page newspaper advertisements in which it accused Google of wanting to create a monopoly and block “new innovation”; one ad featured a grim photograph of a Google facility housing a sinister-looking “massive server farm.” Brin recognized it as a warning. “I certainly realized that we had to think about these things, and that people were going to misrepresent us,” he said. “We should be entitled to our representation in government.”

Fascinating to see Herb Kohl mentioned here. He’s not been active on many issues so it is surprising to see him pick Google (perhaps there’s something on the other side?)

Can Burt’s Bees Turn Clorox Green?

Louise Story:

IN the summer of 1984, Burt Shavitz, a beekeeper in Maine, picked up Roxanne Quimby, a 33-year-old single mother down on her luck, as she hitchhiked to the post office in Dexter, Me. More than a dozen years Ms. Quimby’s senior, the guy locals called “the bee-man” sold honey in pickle jars from the back of his pickup truck. To Ms. Quimby, he seemed to be living an idyllic life in the wilderness (including making his home inside a small turkey coop).
She offered to help Mr. Shavitz tend to his beehives. The two became lovers and eventually birthed Burt’s Bees, a niche company famous for beeswax lip balm, lotions, soaps and shampoos, as well as for its homespun packaging and feel-good, eco-friendly marketing. The bearded man whose image is used to peddle the products is modeled after Mr. Shavitz.
Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.

A classic American story.

An Interface of One’s Own

Virginia Heffernan:

Microsoft Word. Light of my mind, fire of my frustration. My sin, my soul. Mi-cro-soft-word. The mouth contorts with anti-poetry. My. Crow. Soft. Word.
Oh, Word. For 20 years, you have supported and tyrannized me. You have given me a skimpy Etch A Sketch on which to compose, a cramped spot on the sentence-assembly line — and then harangued me with orders to save or reformat as you stall and splutter and assert points of ludicrous corporate chauvinism (“Invalid product key”! “Unrecognized database format”!).
And just when I need to be alone with my thoughts and my Mac, you detain me by emphasizing my utter dependence on you, melodramatically “recovering” documents lost in your recreational crashes.
After lo this lifetime of servitude, I intend to break free. I seek a writing program that understands me. Goodbye to Word’s prim rulers, its officious yardsticks, its self-serious formatting toolbar with cryptic abbreviations (ComicSansMS?) and trinkety icons. Goodbye to glitches, bipolar paragraph breaks and 400 options for making overly colorful charts.