Carol Bartz has outlasted most CEOs of big companies. She has been chief executive of Autodesk for the past 14 years, when the median tenure is just five years. She led the Silicon Valley software company through economic ups and downs. In May, Ms. Bartz will relinquish her CEO post and become executive chairman. But her longevity as CEO gives her a rare perspective on what it takes to weather mistakes and business cycles and to be an agent of change.
Don’t rest on your honeymoon-period laurels.
When she first became CEO, Ms. Bartz joked that her task was “playing Wendy to the Lost Boys of Autodesk.” The company had one product, profits were sagging and employees, who brought their dogs and cats to the office, weren’t used to answering to anyone. Even by Silicon Valley standards, the atmosphere was chaotic, choking creativity.
Daily Archives: March 20, 2006
What’s the Biggest Change Facing Business in the Next 10 Years?
In Fast Company’s first decade, we introduced readers to a lot of amazingly smart people. To launch our second, we asked 10 of our favorite brains what’s next–and how to get ready for it.
I think Malcolm Gladwell nails it, business will become much more active in political issues:
“Business has to find its national voice. It has to be engaged in the politics of this country in a way it’s not accustomed to. Right now, executives are very good at saying, ‘Cut our taxes, cut our regulations.’ And they’re really terrible at making far more important and substantive arguments about social policy. It’s time they stopped banging this one-note drum and started saying that a lot of the things that have been relegated to ideology are, in fact, matters of fundamental international competitiveness for this country.
Take, for example, health care. We are ceding manufacturing jobs to the rest of the world because we can’t get around to providing some kind of basic, uniform health insurance. Because of our strange ideological problem with nationalized health insurance, we’re basically driving Detroit out of business–which strikes me as a very counterintuitive, nonsensical policy. The simple fact is that GM and Ford and Chrysler cannot compete in the world market if they’re asked to bear the pension and health-care costs of their retirees. Can’t be done. It’s that simple.