BMW Audio Books

www.bmw-audiobooks.com:

Put on your seatbelt and prepare for highs, lows and plenty of twists and turns. BMW, in conjunction with Random House, brings you BMW Audio Books, a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent. Each gripping tale is yours to download for free and a new book will be available to download every two weeks. Listen to them on your MP3 player, your laptop or ideally, in the car. So sit back, hit play and enjoy the ride.

Thinking Different About the Car Sales Process

Robert Farago:

First, there were no cars. Why anyone selling an expensive product would want potential customers to contemplate a large number of them is beyond me; “pile ‘em high and sell ‘em cheap” is programmed into us on the genetic level. Second, Phaeton customers were isolated, indoctrinated and, most importantly of all, relaxed. The average car dealer’s showroom is more uncomfortably exposed than a public urinal and less relaxing than a dentist’s chair.